RSS provides you with an opportunity to give control to your site visitors over the information they want to receive from you. Though e-zines and newsletters also enable the users to voluntarily sign up for similar information, your information may or may not get through the spam filters.

You as a content provider might be giving information about several things. Your clients however need not go through all of it since RSS automatically delivers the content they are really interested in. This way you can provide content catering to the personalized needs of your website visitors.

In the same feed, you can inform users about upcoming specials, promotions, sales, updates, etc, and other news only to subscribers who want to receive it.

There are several key benefits to using RSS for your online business:

Deliver Keyword Rich Content

With RSS directly reaching the target clientele, you can now concentrate more on delivering keyword-rich content that strikes a chord with readers. Quality information is what Internet surfers seek. Instead of spending hours on coming up with advertising gimmicks or the next catchy graphic, give them what they want.

Give Users a Pleasant Experience

How many times do you click on the banners, pop-ups, and pop-unders that sneak up when you visit a website? Rarely!

More often than not, these so-called marketing strategies are annoying. Readers usually click on them to close them and are in a hurry for them to go away. So why bother your prospects with all the junk?

Use RSS to save the subscribers from having to deal with such undesirable elements and offer them a clean and pleasant experience of just going through solid information.

Get Your Content Displayed on Other Sites

A constant complaint from Internet surfers is that content is not updated regularly or that a particular site is poor because it has old content. Using RSS feeds is a popular way for many webmasters to solve this problem, and keep their sites fresh.

If another webmaster finds that your content can enhance his or her website, they most likely will add your RSS feed.

While you are instrumental in providing new content to visitors of websites that include your RSS feed, you can also add frequent new information by including relevant RSS feeds of other organizations on your website a win-win situation for you, your alliances, and subscribers of websites.

Content syndication with RSS allows webmasters to stop worrying about updating their sites with the latest information. At the same time, readers can be certain of new articles and updates every time they visit an RSS supported site.

Another way of benefiting from content syndication comes from inserting your contact information and a link to your website in your feed. This will enable interested readers to communicate with you. Additionally, the numbers of inward and forward linking to and from your website also increase thus improving your link popularity and ultimately search engine rankings.

By using RSS as part of your online marketing strategy, you can have targeted information along with regular updates resulting in increased website traffic and popularity a key to enhanced sales and profits for any online business.

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